1. Scarce Supply
This is a successful email promotion that usually relies on making or getting someone to use their credit-card while they’re going through a full or overloaded mail inbox. It requires or needs to give a feeling of urgency to the person. You can create that by using a limited or scarce supply. You can even make it more pronounced by using some visual cues, say like, an inventory counter or ticker, so as to indicate or show just how much of the supply is remaining or is left. For a promotion such as this, you need to try and target first time buyers and those who usually make some infrequent purchases.
2. “Use-It or Lose-It” Credit
TechCrunch recently published some research results on incentives. The research found out that the performance got better not just when incentives are given after the performance metrics but the performance improved when the incentives were awarded up front and could also be taken back if the performance metrics were not achieved. This is a principle of the “loss aversion” where people, once have something, they do not want or desire to give it up.
3. Give Away Your Professional Expertise
At times a valuable deed or action is not a transaction, it is an activity that then leads or turns into a deal. These are the kind of deals that usually matter for those businesses with much longer sale periods and higher ticket items. Here instead of just focusing on prices, you actually need a chance to build on the value. You can offer some free consultations, free assessments, free diagnostics, free tutorials, among others.
4. Send The Deal To Your Friend Who’s In Need
You can leverage your very own network’s network by sharing your deals/services. This is most effective for those segments of your personal database that are usually engaged with your own emails. They will have higher open rates and also much higher click through rates, but are not particularly transacting with your own businesses or in other words we can say, they certainly like you, but are not willing to settle down with you at the moment but would definitely hook you up with a pal.
5. Award Away Something Valuable That Does Not Cost You a Lot
Many businesses usually have access to such things, but they often overlook them because it is normally not big deal to you. Say for example, a friend of yours used to have site that used to sell cigars and that friend had some real pretty fancy lighters and his/her customers just loved having them, so she/he sent emails to those people with a deal like, buy a specific amount of the cigars and you’ll get one of the fancy lighters free. Some people just want an extra cream on top for them to take action.
6. Thank You For Sharing
Referral bonuses/discounts are great motivation for your present consumers to share your brand with their network. Always thank the customers who share and give referrals to your products by at least giving them some discount on the next deal or purchase. You can also reward the person being referred by giving them some discount.
7. An Instant Rebate
You can offer or award an instant or an eventual rebate so as to incentivize the recipients in completing a desired action. Say for example, you can offer them cash back or even credits on certain orders when a customer forwards the order confirmation-email to their friend showing off their new purchase. It encourages the customers to visit your website again and shop.
8. Price-Change Notification
If something or anything you are selling is about to increase or rise in price, you can let your customers know. If there’s someone considering buying your products/services, an email alerting them that the price of the products will increase will get them purchasing, plus it will also separate those who’re serious about making deals or purchases with you from those who’re just online window shopping.
9. Leverage Time-lines and Themes
You can leverage events or the popular news items so as to get your customer’s attention. Say for example, you have all heard of the Twilight books, right? You may have have read it. Many hotels today are finding new ways to tie such lines into their industry when offering some romantic packages to couples.
10. A Partner Hookup
Lastly, You can leverage the partner networks for the email promotions. You can ask or request them to send-out the email-promotions on your behalf. You can even work-out a sort of a deal with the partners where your products/services are discounted for their leads.
Danny Duric is a professional writer from Australia. The last two years he is maneuvering in business, somewhere between human resources and internet marketing. Currently examining the newest email marketing solutions. Inspired by: UM Direct Australia