The best SEO is good content
It’s been said before but I’ll say it again, just in case you missed it. I shouldn’t repeat myself, but in this case, I really feel like I need to. The best SEO is great content.
There is something about the internet these days that makes people think that a little SEO coding tweak here or there is going to make phenomenal difference to your search results. It isn’t. You just have to write stuff that people are going to want to read!
Yes, there are some classic and obvious SEO advantages you can build into your WordPress blog. And you’re going to need a few inbound links to start with. But, in order for your site to be a successful marketing tool for your business, you need to write good articles.
Basic WordPress SEO
Just in case anyone has missed anything I’ll go through the absolute basics of what you should do to optimize your site and then we’ll get on to the nitty gritty.
- Ensure that you have your keywords in your permalinks. Use the Apache mod_rewrite rule to get your links looking pretty.
- Put keywords in your titles. Bit of a no-brainer. If you want to rank as a “psychologist” put that term in your post titles and write about it. You can compound this by putting them in your subheadings, text, bolded text, image names, alt image descriptions, etc.
- Use a theme framework that is well structured for SEO. I use Genesis by Studiopress.
- Use an SEO plugin to sort out your titles and meta descriptions. I use Yoast SEO. Make your page titles %%title%% – %%sitename%% and your post titles %%title%%. Set home page titles and meta descriptions individually. This plugin can do loads more.
- Create a Google XML Sitemap. Use an XML Sitemap plugin to do this or if you have Yoast SEO plugin use that, better one plugin than two.
- Create a robots.txt. It should say “User-agent: * Sitemap: http://your-site.com/sitemap_index.xml” if you create your sitemap with Yoast SEO “sitemap.xml” if you created it with another plugin.
- Register your site with Google Webmaster Tools (register sitemap), Yahoo! Site Explorer and Bing Webmaster Tools.
- www or non-www Choose whether your site will have a www or non-www web address. If both work you need to force one on to the other by writing a rule in the .htaccess file.
There, that’s it. That is more-or-less the complete onsite SEO tasks that you need to undertake. After you have done this all you have to bother about it creating great content.
How to create great content for your blog
“Write as if you were dying. At the same time, assume you write for an audience consisting solely of terminal patients. That is, after all, the case. What would you begin writing if you knew you would die soon? What could you say to a dying person that would not enrage by its triviality?” – Annie Dillard
Yes, it needs to be that good. Have you any idea how many webpages there are out there? If you could get your head around the number you probably wouldn’t even start.
Be simple. Be concise.
People can smell BS a mile off these days so you need to be sure of your subject. Start with the basics and move on to the specifics.
Keep a pad of paper and a pen with you at all times. You never know when you could think of a good blog post title. After a while you will realise that there are a hundred and one things within your own professional niche that you can write about.
This pool of experience can be split up and re-appropriated for different blog posts. Just don’t waffle:
“Strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure of who is doing what—these are the thousand and one adulterations that weaken the strength of a sentence.” – William Zinsser
So just write. Get on and write now!