Haven’t we come a long way? Before the emergence of the internet, small business owners used events and print-outs to market their products. The situation has radically changed with the advent of e-commerce and internet marketing. You do not need to have huge sums of money in order to promote your business.
The internet is a tool that, if well used, can revolutionize your business, increase the number of customers and create great interest in your products. This article offers some tips on how to promote your online business and increase your sales. The tips offered below are not exhaustive, and they are limited to start up businesses.
Most businesses have websites through which they market their products, reach out to customers and build their network. Creating a website is one of the things you should do if you want your business to grow; however, there are a number of things to consider when building a business website.
You should think about the functionality of your website. Websites that are difficult to navigate, that take time to load and that do not offer instant answers to customers are not ideal for a marketing strategy. It is important to take time and be creative when building up features on your website. Customers would like websites that are easy to navigate and that allow them to find what they want easily.
You should invest some time and money to ensure that your website is aesthetically appealing. It should have themes that attract customers and that reflect your business identity. You need to be very succinct and clear when it comes to your home page. Always remember that your home page does not only welcome customers but prepares them for what they will be getting by offering great product descriptions and services. A FAQ tab can help in giving answers to customers.
It is important to note that quality content is one of the things that can help market your website and promote your business. People like to read web pages that are interesting. In order to keep customers visiting your website, you should offer useful information. Quality will also have to do with the way you articulate ideas on your page.
If you are not sure of your writing skills, you can hire a professional writer to write content for your website. With a good website and online presence, you can use SEO to make your business website rank higher in search engines.
Lastly the best advice for small business websites starting out is to get a blog. You are far more likely to attract the interest of the search engines and the public by constantly putting out quality information in a blog rather than leaving a 6 or 7 page website sit there and stagnate.
This is by far the easiest and best piece of advice that small business owners will hear and yet surprisingly few of them ever do anything about it. However, you will never know until you try how easy it might be to write 500 words every week on the subject that you have the most passion for!
Listings and links
The internet thrives on hyperlinks and it remains the number one ranking factor that search engines use to determine the importance of a page on the web. It is important you get as many links pointing to your website as possible.
Using free listing services like Google Places and Yahoo Local can help you market your business as it will show in Yahoo and Google searches. These services are free and you only need to enter the needed information and get verified either through phone or snail mail. Microsoft’s Bing also has a similar service that you can get. These listing services will help promote your business as it will appear in online searches.
Lastly, social media is another tool to use if you want to advertise your business and could be describes as the latest darling of the internet age. Local businesses can create a buzz on social media by searching for and engaging prospects within a local area. Twitter enables you to search by locale and Facebook enables you to advertise to those in a certain area. Having an account with the professional LinkedIn platform can also help you reach out to potential customers.
If used correctly these are powerful tools to market your business.