After you get the on-site SEO sorted out, you have to get links to our site. And not just any links, they have to be dofollow, high quality and relevant.
Getting links to your site
If you’ve just set up a site you have to write quality content and have an SEO linking strategy to get decent traffic. But that’s only half the work.
Building quality, or even half decent, links takes time. Here are some ways of doing it:
- Write guest posts on relevant blogs. When you do this be sure you research the blog properly. Don’t just find the first blog that you can that’s in the market for posts. Find the best blogs in your niche. Make sure they have a lot of comments and high PageRank and Alexa Rank. PageRank and Alexa Rank may have their limitations but they are all we have in terms of knowing which sites or pages are “better” than others. So, if you are looking to guest post, a PageRank of 4 or above and an Alexa Rank of 100,000 or less is good.
- Write articles for articles site. This is somewhat easier and quicker to do than the above but it is quite time consuming. Articles’ sites will accept lesser quality articles and lower word counts than good blogs. Try Ezine, GoArticles and Article Dashboard.
- Create other sites on online networks. Create accounts at WordPress.com, Squidoo, HubPages, LiveJournal, etc., and create some quality content on them that contain links to your site.
Of course there are other SEO methods to get Google traffic. There are directory links, forum links, blog comment links, blog trackback links, social media links, etc., but let’s concentrate on the above 3 methods for now.
In the case of the above three methods you are relying on the host site’s reputation to get you the link juice. In the case of the guest posting – it will be on a high reputation blog with loads of incoming links. In the case of articles sites, it will be on a well respected site, for example, Ezine Articles has a PageRank of 6 and an Alexa Rank under 200 – it’s in the top 200 websites worldwide! And in the case on the online network, whether it is Squidoo, WordPress.com or Hub Pages, it will be part of a site with a phenomenally high level of reputation and traffic.
Getting links to your links
But this isn’t enough! You can’t simply hang on the coattails of a great site by posting a up a page on it. You have to get more authority to the page that has your link on it – being on an authority site isn’t enough. So, you have to link to the link!
By linking to the links that link to your site, you can increase the power of that first tier link. As you can see in the diagram above there are five links each going to the five links you have linking to your site.
The five links that go directly to your site are as follows (this is just an example):
- a Squidoo Lens
- an Ezine Article
- a Go Article
- a Hub Page
- and a guest post on a blog (remember PR more than 4, Alexa less than 100,000)
They will all pass a certain amount of link juice to you but there are some simple steps you can make to increase the power of that link juice!
Automate the process
The least you can do is to bookmark it or vote for it on multiple social sites (I’m talking Twitter, StumbleUpon, Digg, etc.). The value of these links are very small but just a few of them will boost the power of the link to you.
The last thing you want to do is to vote for these one-by-one so I would use some sort of bookmarking tool. Here are three options:
- Ping.fm Once you set up the profiles, Ping can automate the following services Twitter, Facebook, Google Buzz, LinkedIn, Plurk, FriendFeed, Bebo, Flickr and Yahoo Profiles.
- OnlyWire OnlyWire’s free service will bookmark a page on all the following sites: AOL Lifestream, Bebo, Bibsonomy, Brightkite, Connotea, Delicious, Digg, Diigo, Facebook, Facebook Group, Folkd, FriendFeed, Friendster, Google Bookmarks, Hi5, identi.ca, Jumptags, Kaboodle, LinkaGoGo, LinkedIn, LiveJournal, Mister Wong, Multiply, MyAOL, MySpace, Netlog, Netvibes, Newsvine, Plaxo, Plurk, Posterous, Reddit, Scribd, Sonico, Stumbleupon, Tumblr, Twitter, TypePad, Yahoo Bookmarks and Yahoo Pulse. You have to set them up and there are a few annoying captcha pop-ups as the submissions get going.
- With Bookmarking Demon, you don’t even have to create the accounts. It can register massive amounts of accounts with social bookmarking sites and then automatically tag your sites to these accounts. Using this software could save you hours and hours of time on a weekly basis and it comes highly recommended by expert internet marketers.
I have been doing this for months and the effort really pays off. So, the next time you get a good link to your site, don’t just sit back and admire your handy work. Get to work linking to your link to give it more power!
What about you? Have you tried this process? Does it do anything for you?