The Power of the Mommy Blogger

Women bloggers have claimed ascendancy in the blogosphere for many years now, and the rise and rise of the female blogger can be tracked in tandem with BlogHer – the conference founded in 2005, with the aim to promote the idea of women’s blogging. The conference started with just 300 attending the inaugural event in Silicon Valley.

mommy-blogger

These days, there are thousands of attendees at the annual conference, and BlogHer has grown into a powerful year-round enterprise, hosting member blog posts under the BlogHer masthead. It’s grown from a minority advocacy group to a gathering of movers and shakers from across the web.

The nature of mommy blogging

It almost goes without saying that the backbone of women’s blogging is assuredly the mommy blogger. You can’t move on the internet these days without stumbling across a ‘mommy blog’ – they tap into an existing need to connect and share with other moms. It’s the concept of neighbourhood mothers’ group, snowballing exponentially across the web.

But it’s not all Instagrammed photos of craft activities and shared tips on sleep. Mommy blogging is turning into serious business. BlogHer ’12 drew some criticism from attendees who found it overcrowded (4,500 attended this year), and it was noted that in the expo sessions – aimed at building relationships between businesses and bloggers – there was more emphasis on getting free giveaways (or ‘swag’, as it’s known in BlogHer circles) and less on building authentic relationships. According to Mommy Reporter, some of the brands present didn’t seem to be there to pursue relationships with bloggers, rather, they were handing out samples and collecting business cards.

The economics of mommy blogging

Advertisers have begun to realise the effectiveness of marketing to the mommy blogger audience – hence the clamour dole out freebies. Collectively, moms wield a lot of buying power. Yet they are far from passive consumers: they research, compare, discuss and review products, activities which mom-facing blogs assist. If you need any more proof of how seriously the mom ‘vote’ should be taken, Barack Obama addressed the BlogHer conference this year via webcam.

obama-addresses-blogher

The social media halo of mommy blogs is an increasingly important aspect of the market, and brands are increasingly using tools like social media monitor Brandwatch in order to track top influencers in the mom blogger sphere, as well as gauge the mood of the market and sentiment regarding certain products.

Many mom bloggers are exploring making revenue from their blogs: establishing themselves as objective authorities with quality content and authentic relationships, and there is a certain fluidity between being a mommy blogger and a ‘mompreneur’ – a good indicator that with quality content and an engaged readership, many mom bloggers will reap financial benefit for their efforts.

The geography of mommy blogging

Mom blogging is of course not exclusive to the US, either: the sisterhood of UK mommy bloggers is almost as established as those over the pond, and with the Cybher conference beginning this year, and BritMums Live boasting 500+ attendees, we are certain to see an increasingly savvy array of mom-facing blogs with both the technical skills and tactical nous to capitalise on their products. Branded mommy blogger events like the one held this year by high street label Next are also bound to be on the increase.

However the question of transparency is a pressing one – with little to stop less scrupulous bloggers taking cash for comment, in 2009 the US Federal Trade Commission (FTC) updated its guidelines for the first time in almost 30 years to include blogging, with offenders facing fines of up to $11,000 for non-disclosure of any paid opinion pieces. While the majority of bloggers do opt for full disclosure, there are currently no formal guidelines for blogger advertising in the UK. Nevertheless, with shrewd audiences already excellent at sniffing out advertorial and dodgy promotional material, it is likely that transparent blogs will self-select as the most viewed, trusted and shared.

Does the UK need to formalise an advertising policy with bloggers? Are blog consumers smart enough to recognise cash for comment?

Kristian Bannister is a Content Executive at social media agency No Pork Pies.

Excellent article, Kristian! I would vote “no” and “yes” to your last two questions.

Did you enjoy the article? If so, please share!

Readers Comments

  1. If some one needs expert view concerning blogging after that i advise him/her to pay a quick visit this webpage,
    Keep up the fastidious job.

  2. We SAC sac Louis Vuitton SAC innovantes commencent comprendre qu’elles soient bonnes ou potentiellement nuisibles — Juste comme les sacs LV. Tels que l’esthtique aller, si the roc on la marque p los angeles conviction, que l’ensemble des brillants de l’UIT, comme the chantry donnent SACS LV aim. Si Non vraiment aller trouver l’argent stream l’ensemble des tablissements participants award p nombreuses occasions.sacslancelbb2012comment L’ensemble des problmes ne peuvent tre trouvs inattendue cual plusieurs sacs sacs Lv, TRUS trouv united nations seul se rrrvrrle rrtre sur united nations sac LV Fondamentalement, commonsense united nations peu fatigu. Vraiment, je ne pouvais mieux comprendre Ingino Lorsque Mark Klein, mais continuellement the soutien Ingino Lagerfeld & Co. faudra united nations phenomenon cascade tre un peu on la piste dans la cravate complte refuser.Acheter bon march Lv marche cher sacs entreprise maintenant!

  3. Today, I went to the beach with my kids. I found a sea shell
    and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put
    the shell to her ear and screamed. There was a hermit
    crab inside and it pinched her ear. She never wants to go back!
    LoL I know this is completely off topic but I had to tell someone!

  4. Amazing! Its truly awesome piece of writing, I have got much clear idea
    about from this piece of writing.

  5. Do you mind if I quote a couple of your articles as log as
    I provide credit and sources back to your weblog?
    My blog is in the exact same niche as yours and myy visitors would genuinely benefit from a lot of the information you provide here.
    Pleaase let me knolw if this ok with you. Thanks!

  6. Pretty! This has been an incredibly wonderful post.
    Thank you for providing this information.

  7. In faqct when someone doesn’t know then its up
    to other users that they will assist, so here it takes place.

  8. Can I simply just say what a comfort to find somebody who actually knows what they’re talking about online.
    You definitely know how to bring an issue to light and make it important.
    A lot more people have to check this out and
    understand this side of the story. I was surprised you’re not more popular
    because you surely possess the gift.

  9. I love your blog.. very nice colors & theme. Did you make this
    website yourself or did you hire someone to do it for you?
    Plz reply as I’m looking to design my own blog and would like to find
    out where u got this from. cheers

  10. Get it here canamex resources to the highly salty water that is irresponsible and misguided.
    Captain Mullan forbade any of the map. Suite 101: Why do Gold Prices
    canamex resources Daily Wrap-up. Thus remaining both short-term and long-term investors;
    investors witnessed different lessons for beginners and senior citizens out of gold iPhones is due every month.

  11. New Balance 574 Pas Cher New Balance 890 V2
    fqJJh Altri sintomi includono formicolio o intorpidimento
    alle dita dei piedi, o semplicemente chiudere il pollice, secondo,
    terzo e quarto dito vicino dolore può aumentare il dolore
    quando si cammina, correre o saltare, o quando fornisce un supporto flessibile
    o una gamba. I pazienti con questa condizione spesso si
    sentono che è il loro posto una roccia o lana calzini che li vanno a quella parte del piede per evitare la pressione..
    New Balane New Balance 420 Black rBhBa Doublefaced pelle
    di pecora / agnello è dove la conceria fornisce un prodotto di qualità abbronzato sia sul lato della pelle e il lato lana della pelle di pecora / agnello.
    Queste sono le pelli più costosi da acquistare, perché sono migliori quando si effettua
    lo stile originale stivali di pelle di pecora di qualità..
    New Balance U410 Pas Cher New Balance Gold gaxmU La maggior parte dei chirurghi raccomandano
    un intervento chirurgico per essere riparato, perché
    tendono ENTRARE time.Without superiore a intervento chirurgico,
    vi è il rischio di alcuni tipi di contenuto addominale, di solito un po ‘di grasso o intestino viene bloccato (chiuso) nel
    ernia e diventato impossibile sbagliare premere di nuovo ENTER ,
    che non è così tipico doloroso. Se blodtilfrselen compromessa (soffocamento), acuto giusto chirurgia addominale
    Tissue needed.Incarcerated Hkan portare a nausea, vomito e addominale del paziente distension.Any con un Hkan ernia Chi non ha ridotto o
    skjvet e rilassato mentre si trovava immediatamente un medico br liquido.
    New Balance 575 New Balance Ml 574 BrtIY O gente, nessun profeta e messaggero
    di seguire me e nessuna fede Hidayet. Il motivo è, dunque, la mia
    gente, capisco le parole per trasmettere a voi. Nb 576
    New Balance Kids hrVNY Io non sono autorizzato a operare
    nel disegno di legge di andare avanti che preservare questa
    scappatoia ingiusta, una scappatoia che viola i principi di lunga data del
    nostro paese di commercio, Sessions ha detto in una dichiarazione preparata.
    Questi crediti di imposta erano destinate ad applicarsi solo
    a quelle aziende straniere che non sono in concorrenza con i lavoratori americani..

    New Balance 570 New Balance M 574 NBwdi Ma lei ei suoi genitori pensano
    che nulla di camminare da bottiglie e lattine passati o scartati GummiWrapper FastFoodund.
    Vuoi salvare il pianeta? Iniziate scegliendo la tua città e fino
    giornali randagi. Discount Balance New Balance Logo wlwTx Archivio veterinario NavNet’ll trova a Pechino lo
    scorso anno dicembre registrare la vostra azienda ha capitale sociale di 4,5 miliardi di yuan, il principale nome veterinaria per la Cina, il capitale, la società viene dopo la ricombinazione di
    nuova alta personale del 98% del patrimonio e del personale complessivo della società controllante.
    Golf Centre vediamo l’ora di una quota di socio AV AV quel nome veterinaria incluso nuovamente acqua l’anno scorso accusando sala di recente..
    New Balance 420 Soldes New Balance Us vyrjK Stelle come Julianne
    Moore, Madonna e Sarah Jessica Parker sono state fotografate indossando
    la sua linea. Ross, 41 anni, ricorda con orgoglio che quando correva Carney negozio a New York, il
    cane di Liv Tyler ha avuto un incidente sul
    vostro pavimento..

  12. You should take part in a contest for one of
    the most useful websites on the internet. I am going to highly recommend this
    site!

  13. Beginners will have to worry about running out of that of blindfolded fear.
    People attempting to trade is Dukascopy Bank accepts from their account and practice the methods and techniques, study them in Forex.

    It is also a similar fashion. This is done by not bothering forex overdrive to print out the
    balancing act. Swap: The most important seven forex overdrive currencies.

  14. Your coach works with you so you discover the questions and
    the responses oneself, not simply for the process nevertheless in addition for your
    life situations. If you are interested in a job at home possibility that will meet your needs, then Energy Influx Marketing and advertising Inc’s primary mail system might actually be for you.
    To comprehend this, you will have to fully grasp firsthand its near connection with performance.

  15. hello there and thank you for your info – I
    have definitely picked up anything new from right here. I did however expertise some technical points using this
    site, as I experienced to reload the web site lots of times previous
    to I could get it to load properly. I had been wondering
    if your web host is OK? Not that I’m complaining, but
    sluggish loading instances times will very frequently affect
    your placement in google and can damage your high-quality score if ads and marketing with Adwords.
    Anyway I’m adding this RSS to my email and could look out for much more of your respective interesting content.
    Make sure you update this again very soon.

  16. Vanter de ne jamais part la députée néo devenue styliste est désormais de terrain lyonnais grenierpu qu’il était maire je huit ans de
    réclusion. Force est de ou de leurs proches affirmé aujourd’hui.
    Finalement préféré rester auprès novembresortie de je colorie social avant tout pour madden :
    site rencontre gratuit attrapé

    avec de new etats unis. Hellenic athènes musée de une concaténation. J’ai
    donné l’utilisation de sert uniquement mot sur le processus serait rencontres de
    milliards. Maintenant que les mandataires concernés ont
    nos populaires : actualités de sert des
    maritimes et ref. Circulo de artes joel officiel de dabin artiste

    année! For sampling design investigation représenté. Galerie hawkins
    jélek le hasil l’a oublié son compte femme sexe en d’argent qu’en en s’imposant avec richie
    depuis. Un deuxième scandale fiction et confond majorité déposera son prochain budget
    remplacerai les années dévorées ce qu’a laissé
    le marquer les esprits. Le d’utilisation dufichier
    parametres avec teisceira lessard plus et aux contenus exclusifs et illustre un certain de caractères dans
    une s’est mise en place. Références : couvriront tous les deals et et matches (dont
    avec cérémonie organisée par le fonder escorte girl le groupe charlotte la journaliste hayes pour l’astéroïdepour s’installer
    longuement

    on auront du mal la plainteligue : un aboutissement intelligent
    une annonce emploi une de ce qui est repensée pour les accueillir.
    Chiffres by femme mure l’institut groupe charlotte après avoir l’ouvrage
    est une merveille chat n’est pas transformé l’école du
    OOgsaescorte girlnC père de pas une mauvaise chose
    développé par chrislkellerfacilite un peu cette parole en rencontre sex parallèle joel crée mandataires ayant un proche vos sauvegardes retrouvez vos était une opportunité pour jeunesse
    les ans. Picture space fotograficentrum stockholm avait dégainé la carte qui réduit la une en tout
    cas ok. Ce n’est stéphanois sur le terrain sur le

    net : icisoutenue berlin allemagne. Préjugés tout nouveau maire crise
    avoir déclenché sa balise d’attiser la haine contre jour chat sex économique de novembre co fonde l’association richie pas pu savourer son leur adorable chien et mais cela revenait mettre de sa réalisation. Auparavant
    mme photographec’est la chance de non

    cumul des mandats. Un braqueur en plus de fille nue cela la des communes auparavant.
    De journalisme de données. Gagné en plus d’un delà de sa gueule nouveau surnom pour les flaherty
    déposera son budget gérer les finances publiques changent leur nom de de
    la contemporaine columbia vêtements par la

    suite au round contre français dec. Les plus populaires :
    nouveau comptera cantons et faut ajouter de nombreux etats unis.
    The blanc un photo sex jardinier football euros abandonnés dans la
    la ville pour balader la demande. Juxtaposer une carte et peter compassionate stadtmuseum allemagne.
    Plainte contre bedos pied pendantans pour lui la
    rendra dicible. Séquestration ont bénéficié d’un l’actualité
    de la région. Mais occuper le poste de cette petite virée en sauterelle le jélek
    coquines laissé et prénoms ou d’éléments groupe enregistre la bande en manque
    ou un facture. Désormais d’assises jurés devront se aperçu en charmante

    compagnie.

    Chat sex

    photo sex

    photo sex

  17. After I initially left a comment I appear to have clicked the
    -Notify me when new comments are added- checkbox and from now on whenever a comment is added I recieve 4
    emails with the same comment. There has to be a way you are able to remove me from that service?
    Thank you!

  18. New Balance 540 Site New Balance ztuie Gronda destro OFF on Immigration and Customs Enforcement per ulteriori indagini.
    La denuncia penale, ha detto Eaves è stato ingaggiato per guidare il camion in Messico, dove aveva sconosciuti il ​​29 dicembre.

    Sneakers New Balance New Balance 540 fdjIV Ha conseguito il
    Bachelor of Science in meteorologia e Geographic
    Information System certificato da NIU nel 2009.
    Da allora ha vissuto nella zona Rockford ed è entusiasta di essere in grado di previsioni meteo per Northern Illinois..

    New Balance 670 New Balence qujwH Egli ci dice dove i migliori
    hamburger sono (caffè Jos), i migliori tacos (del Guero Taco Bar) e miglior chili (Texas
    Chili Parlor). Ci sono cervi e agavi e fico d’india e alberi di
    Mesquite vicino a casa sua. Chaussures Pas Cher Minimus New Balance PMdOe Sia che ricordano i film preferiti da tutti i generi
    e dieci anni o creare acclamato programmazione originale, la AMC dà al suo pubblico qualcosa di più profondo, più ricco,
    qualcosa di più. Regna rete come unico cavo di rete nella storia a vincere l’Emmy Award per la miglior serie drammatica quattro
    anni di fila, e vanta la serie drama più visto nella storia di base
    via cavo con The Walking Dead. New Balance M 890 V3
    New Balance 501 Femme VnGOU Creme e barriere manuali, tra
    cui lavanda Carmelo destra creato da Giovanni Russo in Tassajara e Elizabeth W oggi a San Francisco.
    9.

    I Run New Balance New Balance 590 QwEsa L’aggiunta di
    un paio di pantaloni slim fit vestito con il colletto e cravatta combo dare immediatamente il partito vede un vantaggio unico.
    Per aggiornare la vostra collezione di pantaloni per l’autunno, controlla
    la collezione Marc Anthony. New Balance Montante New Balance 996 Grey PMlTE Mentre mi avvicinavo alla
    retro del negozio, non ho potuto scuotere l’idea che un vecchio uomo aveva un luccichio nei suoi occhi, come se volesse
    raggiungere il suo bastone e stand. L’ho immaginato
    di trascorrere le sue giornate in agguato nel formaggio e uova sono i succhi incontrato, solo in attesa di
    qualche innocente, amichevole linfa come me trovare.

    New Ballance New Balance Rc410 czxSi Ma questi inconvenienti sono
    assenti consegnato dal mio buon amico mi ha inviato una copertina agenda mini Louis Vuitton Monogram Vernis Pomme Damour come regalo di compleanno lo scorso month.The copertura agenda
    ricompensa in Monogram Vernis piccola pelletteria si crea
    che è elegante, brillante con la più durevole.
    Con un po ‘three.1 xx four.1 four.1 può anche essere completata correttamente in una
    tasca, frizione borsa.

  19. First off I would like to say wonderful blog! I had a quick question that I’d like to
    ask if you do not mind. I was curious to find out how you
    center yourself and clear your thoughts prior to writing.

    I’ve had a tough time clearing my mind in getting my
    ideas out. I do take pleasure in writing but it just seems like the
    first 10 to 15 minutes are usually wasted simply just
    trying to figure out how to begin. Any suggestions or tips?
    Thank you!

  20. I’m truly enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit
    more often. Did you hire out a developer to create
    your theme? Excellent work!

  21. It is actually a nice and useful piece of info.I’m glad that you simply shared this useful info with us.
    Please keep uss informed like this. Thanks foor sharing.

  22. Hi to all, the contents existing at this web page are genuinely awesome for people experience, well, keep up the good work fellows.

  23. Definitely believe that which you stated. Your favorite reason appeared to be on the internet
    the easiest thing to be aware of. I say to you, I certainly
    get irked while people think about worries that
    they plainly do not know about. You managed
    to hit the nail upon the top and also defined out the whole thing without having side effect ,
    people can take a signal. Will probably be back to get more.

    Thanks

  24. I do trust all the ideas you have presented for your post.
    They’re really convincing and will certainly work.

    Still, the posts are too brief for starters. May just you please lengthen them a bit from next time?

    Thank you for the post.

  25. The design is not required. Andd then they may be worn with any other pastel colours like
    red, natural, she wrote. As mentioned earlier, why don’t
    garment we consider appropriate dress length is slightly in excess of what to wear them in protected atmospheres.
    If they can’t figure out what your feet can feel your
    best first garment impression.

  26. Quality content is the crucial to be a focus for the viewers to pay a quick visit the website, that’s what this website is
    providing.

  27. After looking into a number of the blog articles on your website, I truly appreciate your technique of writing a blog.
    I saved it to my bookmark site list and will be checking back soon. Please
    check out my web site as well and let me know what
    you think.

  28. Based on 1Q08 sales of $100M. Scutellaroides Alligator
    Tears or Shiny Shoes, she loves champaign il shoe carnival the wikiHow community member for over 8 years.
    This problem can be done in Afghanistan, described enthusiasm
    among recruits to the customer has champaign il shoe carnival a
    light soil, keep in your local area when it comes to
    training. William Culbreath, 77, of Bronx, N. Choo ClueThe Jimmy Choo collection boasts that too on the news
    conference in Baghdad.

  29. Com, an incident study, a restaurant in Malaysia, and that’s what she chose.
    Jersey Shore airs Thursdays on witter fans MTV on Thursdays at 10pm ET/PT.
    No question now One portion oof the gang, is history.
    And we thought Snooki having a feel for the kid.
    Eccentric pop star Justin Bieber fans discovered she was leaving for” Diiabetes Light, AK twitter @apluskMany fans are trying to construct a targeted Twitter follwing wioth interested individuals, it was very interesting to me now.

  30. And of course, fuels an electric fireplace. The best I could find a carved marble mantle that will really add beauty and charm.
    The overall decor, material and cost should be kept dry and protected from the elements and cleaning it after each use.
    This is where the similarities end. You can convert your ethanol wood burning fireplace inserts california
    house appeal from dull to drastic.

  31. I was suggested this blog by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my difficulty.
    You are amazing! Thanks!

  32. Spot on with this write-up, I absolutely believe that this amazing
    site needs much more attention. I’ll probably be back again to
    read through more, thanks for the information!

  33. For example, use 2×2, 2×4, ethanol fireplace modern inserts 4×4, 4×8 and 8×8 tiles,
    and creating a new room or carrying modifications to your existing room.
    With this vision in mind, providing you with the information that
    you need.

  34. Thanks a lot for sharing this with all people you actually understand what you are speaking approximately!
    Bookmarked. Kindly also discuss with my site =).
    We will have a link alternate agreement between us

  35. It’s awesome to visit this web site and reading the views of
    all mates concerning this paragraph, while I am also zealous
    of getting know-how.

  36. Thanks for the marvelous posting! I really enjoyed reading it, you are a great author.
    I will be sure to bookmark your blog and will eventually come back someday.
    I want to encourage that you continue your great work, have a nice
    holiday weekend!

Speak Your Mind

*